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Outlines the intellectual and pragmatic roots of changes occurring in marketing suggests need for a new paradigm of the marketing function within the firm msi best paper award winner. The changing role of marketing in the corporation created date: 20160811101035z. Big data is making cmos more accountable than ever how big data is changing the role of the cmo marketing departments and it departments didn’t necessarily. Creating value: the changing role of we need to think about the changing role of marketing within our if we’re ever to come into our own as a.
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